Nespresso
The Quest

(2018)

With a long history of George Clooney selling Nespresso in a sharp suit, we took a turn and mixed it up at McCann to create The Quest. Once we developed out the overarching idea, We worked to bring The Quest through the entire communications strategy to guide all channel creative and messaging.

Hospital for Special Surgery
How You Move

(2018)

Hospital for Special Surgery came to Ogilvy to develop a clear and concise brand position to that the musculoskeletal expert could communicate around. Having collaborated closely with our brand consulting team, I lead the team to the internal creative positioning of “How you move is who you are,” which ultimately wound up as part of our creative messaging.

PepsiCo | Mirinda
Mess With Your Senses

(2016)

In one of my very first projects, our team was tasked with connecting Mirinda’s fruity, fizzy, fun flavors with a young, global audience. After many meetings discussing the personalities of each and every fruit, we landed on a campaign designed to center a sensorially stimulating visual universe to connect with audiences everywhere.

ClimateWorks Foundation
Strategic Positioning & Rebrand

(2020)

As climate change and mitigation continue to be one of the most enormous and complicated spaces to make an impact, ClimateWorks Foundation needed a brand and positioning refresh to center their vision and mission. With a thorough stakeholder and landscape research push with my colleagues at Matter Unlimited helped them arrive at a new look and feel, vision and mission, and refined service line and offering naming.

Canary
Brand Positioning

(2025)

Spotlight, the leading victim identification tool used by law enforcement to aid in juvenile sex trafficking investigations, had long been housed within the organization Thorn, an innovative child safety nonprofit. The stewards of Spotlight formally launched their own organization – Canary –  to focus on tools that recover children from online sexual abuse. In collaboration with the SOZE design team, we helped them arrive at a new look and feel, vision and mission, and written positioning.

IKEA
Make the Dream Yours

(2016)

Having joined Ogilvy just as they completed the development of Make the Dream Yours, I worked to bring the overarching brand message through seasonal and grand opening messaging.

HAVEN Boxing
A Sign From HAVEN

(2024)

As a local gym who doesn’t believe in the “new year, new me” messaging often found at the new year, we created a local OOH campaign to connect with potential neighborhood clients. Our messages? Anything they might connect with about our shared belief in why we workout — not to change our bodies, but to meet our physical and emotional needs, and to do so in an environment that feels comfortable.

State Street Global Advisors
Bring Home the Dow

(2019)

To communicate the efficiency of SSGA’s ETF tracking the dow — DIA — I developed a strategy for our OOH campaign to center both the idea of the product being sold, and what it represented. What resulted was a surreal visual campaign, unique to the space.

Nike
Move to Zero Launch

(2019)

To take on climate change, Nike was ready to step up its efforts with a new sustainability platform — Move to Zero. From this vision, I worked with my team at Matter Unlimited to help develop the communications strategy and voice of the movement, building credibility among thought leaders in the intersecting worlds of fashion and sport.

Life Calling
Notes to Humanity at the London Design Biennale

(2025)

Notes to Humanity, presented by Life Calling, boldly asks the world, “What does it mean to preserve our humanity in the digital age?” To bring this question to life, Life Calling came to Soze to produce a month-long exhibition at the London Design Biennale. In addition to helping guide the overall Notes to Humanity campaign strategy, I also worked with the team to produce and oversee the event itself.

Bard Prison Initiative
25th Anniversary Celebration

(2024)

Our Soze team worked with Bard Prison Initiative, an audacious project that has reimagined the place of higher education in prison for a generation, to produce their 25th Anniversary celebration at St. Ann’s Warehouse on October 3, 2024. At the core of BPI’s work is and always has been its students. With this event, we centered BPI’s students and alumni – current and formerly incarcerated people – in every decision.

Aspen Institute
Center for Rising Generations Summit

(2025)

The Aspen Institute came to SOZE to produce their first ever Center for Rising Generations Summit: an action-packed event to support young leaders creating change in their communities. I set the strategic theme for creative, production, and Pinterest partnership execution.

LEGO
Rebuild the World

(2019)

LEGO came to Imprint Projects looking for a way for communities to engage on the ground. I pitched both strategy and creative concept to engage local artists in Oakland CA, and Houston TX to create an experience designed to spark creativity, dialogue, and to engage the local community.

Nordstrom x Trans Lifeline
FOLX Health

(2021)

In building up our foundational funding and launch approach for the FOLX HRT Care Fund, I built relationships with key partners Nordstrom and Trans Lifeline to bring it to life. Nordstrom pledged $100,000 as part of their commitment to Pride Month, while Trans Lifeline acted as our nonprofit and executional partner in getting grants to people who needed them most.

Lou Reed x illesteva
Sunglasses Collaboration

(2013)

Lou Reed was a glasses guy. When I worked for him, he wanted his own sunglasses, and I was tasked with finding the right independent, creative partner to bring that to life. I found illesteva, then still a very new brand to the market, and we partnered together with Lou to design his line of sunglasses.

Pinterest x Aspen Institute Center for Rising Generations
Rising Generations Summit

(2025)

As a core sponsor of the inaugural Aspen Institute Center for Rising Generations Summit, it was crucial to make sure Pinterest’s engagement moments and sessions best represented the brand. By securing donated magazines from Hearst for vision board workshops throughout the day, and executing a

Mastercard
True Name Card

(2018-2019)

Legally changing one’s name can be a bureaucratic nightmare for many transgender and nonbinary people. The Mastercard True Name card, developed off of my proactive 2018 Pride Month brief at McCann New York, allows transgender individuals to put their chosen name on their credit cards, even if they have not legally changed their name.

FOLX Health
Employer Coverage Pilot

(2021-2022)

Following the launch of telehelathcare platform FOLX, we knew immediately that we wanted to move beyond the self-pay model. In advance of formally launching insurance coverage, I developed and piloted a program with select employers to offer additional coverage for hormone replacement therapy services for employees.

FOLX Health
HRT Care Fund

(2021-2022)

With 1 in 3 transgender people avoiding care due to cost, and 15% facing abuse and harassment in healthcare settings, I led the development of a fun that provides grants for 12-months of no-cost gender affirming hormone care to transgender, nonbinary, and gender expansive people around the country. In its time, this project provided over 100 grants in collaboration with Trans Lifeline and the National Black Trans Advocacy Coalition.

Fearless Girl Relocation
State Street Global Advisors

(2018)

After the Fearless Girl statue’s breakthrough appearance on the scene in New York’s Financial District across from Charging Bull, the McCann and SSGA team faced a need to find her a new home. With Fearless Girl’s intended mission to advocate for gender diversity and female leadership, we made a concerted decision to relocate her to face this head on: facing the New York Stock Exchange.

Children’s Rights
Are Never Wrong

(2021)

Children’s Rights, a national non-profit organization that protects the rights of children in child welfare, juvenile justice, healthcare, and immigration systems, had to modify its fundraising approach due to COVID-19. As traditional efforts like in-person events and galas disappeared overnight, a smart pivot in thinking led to a digital-first campaign that would rise above the noise of the growing, crowded virtual fundraising landscape.

HAVEN Boxing
Haven Fund

(2023-2024)

As soon as we launched HAVEN Boxing, our team knew we wanted to help those who may not have financial resources to access an inclusive gym to still come to HAVEN. In July 2023, I launched the HAVEN Fund, a pay-it-forward community offering designed to support BIPOC, queer, and trans community members who may not otherwise be able to access the space.

ThemsHealth
@themshealth

(2019-present)

I created the handle @themshealth on Instagram and built a following up to ~48k. The idea was born of a need for health and wellness information beyond the traditional "men's" and "women's" binary. Through curation and creation, it shares information on bodily health, mental health, sexuality, fitness, nutrition, identity, community, and social justice, by and for the community. The page offers suggestions, advice, methods, affirmations, ways of thinking, practices, and information for nonbinary and trans folks to see themselves in.

State Street Global Advisors
Crazy Enough to Work

(2018)

State Street Global Advisors came to McCann with a desire to increase awareness of their mid-cap ETF product, MDY. Rather than a traditional ad campaign for it, we teamed up with Elizabeth Banks to more creatively speak to the opportunities posed by mid-cap companies in Crazy Enough to Work. This podcast and video series profiled some of the biggest companies in MDY from Dunkin’ Donuts to The New York Times.

FOLX Health
The Library

(2020-2022)

Building off of my knowledge growing @ThemsHealth on Instagram, I was brought onto FOLX Health to build and develop their free Library of resources. I led the content strategy and partnered with clinicians and writers, along with writing content myself, to build out this offering of accessible queer, trans, and nonbinary health and wellness information.

KIND Snacks
#kindawesome

(2015)

KIND Snacks had long had a program allowing fans of the snack bar to pay-it-forward and gift others a few KIND bar treats of their own. Part of my role at The Barbarian Group was to digitize this program and define the structure, rollout, and messaging around this new way to spread kindness.

the be.come project
Social Handbook

(2020)

The small-but-might team at the digital workout app the be.come project needed a way to maintain engagement with a huge, newly homebound audience early in the COVID19 pandemic. I worked with the founder and the COO to develop an Instagram content and messaging handbook to help refine communications goals and establish a weekly cadence on the channel. Ultimately I was able to successfully hand off the completed handbook to a social coordinator.

ONE
Gavi Replenishment

(2020)

Gavi, the Vaccine Alliance, operates in 5-year cycles to sustain vaccination programs around the world (even prior to COVID19). ONE.org tasked Matter Unlimited with amplifying the need for funding heading into the 2020 replenishment. My Role was to lead discovery research, development of strategic territories, and support creative execution to amplify the tiny but mighty power of global vaccination.

Strava
Why We Run

(2019)

The incredibly popular run tracking app Strava partnered with Imprint Projects to make use of the incredible wealth of data and engage users on the app. I led the a qualitative and quantitive research project approach that would become the creative story around why exactly people run.